We Misunderstand Lean---But It Is So Important!

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 3985 days ago
Made Hot by: lyceum on June 3, 2013 5:26 am

Imagine how simple things would be if all our product, market, strategy, and Go To Customer conversations started with two simple statements: Who Is The Customer? What Do They Value? Answering those questions puts us so much further ahead.

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Written by lyceum
3980 days ago

Dave: Thanks for clearing up confusions about the lean concept. What do you say about starting with answering the "why" (you are in business) question before you ask “Who is the customer and what do they value”? I am practitioner of the trader principle. You trade value for value on a voluntarily exchange of goods and services, on a free market.

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