BizSugar.com › Sales › Selling With Conviction: Your Brand’s Purpose

Do you ever feel like your prospects aren’t connecting with you? Are you having trouble figuring out how to stand out from your competition?
Of course you are.
It makes sense. It’s not always easy to differentiate your company from the others in your space. Unfortunately, having a unique selling proposition isn’t always enough.
You need to become something more. You need to be someone that your prospects can relate to. Otherwise, you’re just another “me too” brand.