BizSugar.com › Sales › Sell Yourself to Customers or Clients in the First 20 Seconds

Experienced entrepreneur Bruce J. Bloom says the key to selling your business to potential customers is to grab them in the first 20 seconds. To do this, Bloom says the important thing is to hone your "elevator pitch." This is not the pitch you hear about entrepreneurs giving to Venture Capitalists and other investors. Instead, it should be an answer to the question 'What do you do' that tells a customer in 20 seconds how your business, product or service can benefit them. Listen to Bloom's example and then work on an elevator pitch to communicate quickly the value in your business.