The choice as to which prospective clients we pursue is a decision too important to be left to the sales force. The sales leader must make their choice, they must make certain their choice is known and understood, and they must enforce their choice. Strategy is, among other things, choosing what not to do and who not to do it with.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!