We make it the customer's job to figure out our value proposition. Sure this was an extreme case. Yes, most of us do articulate our value proposition--at least the generic one that marketing gives us. But we leave it for the customer to sort out what it really means for them.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!