What if we came up with metrics that were closely aligned with sales--perhaps shared with sales and put every marketing person on commission? Would that drive greater cooperation? Would it elinate the silo's? Market and sales are both accountable for generating revenue and growing the company. Aligning everyone in marketing and sales around similar goals and objectives could only be good.
Let's Put Marketing On Commission!
Posted by
dabrock under Sales
From http://partnersinexcellenceblog.com 4855 days ago
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