A pessimistic strategy has actually been proven to work and is supported by research! Daniel Pink touched on it in his latest book, To Sell is Human. In it he highlights the work of Wellesley College’s Julie Norem and the concept of “defensive pessimism”.
Increasing Sales By Being Negative & The Research
Posted by IanDSmith under SalesFrom http://www.portfoliopartnership.com 3787 days ago
Made Hot by: PMVirtual on December 14, 2013 9:38 am
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Comments
3784 days ago
3784 days ago
3786 days ago
"Defensive pessimism encompassed an entire process by which negative thinking transformed anxiety into action."
3785 days ago
3786 days ago