BizSugar.com › Sales › How to Use Cold Emails to Grow Your Small Business

In theory, email outreach is so simple that a lot of small businesses assume there’s some sort of catch.

Like, it’ll never work. I’ll never get any responses.

And even if I do manage to convert a prospect, it’ll only be a small deal anyway.

But that’s just not true. Cold email outreach is still a super effective tactic that can help small businesses win big contracts.