Many small companies find it discouraging to make 100 cold calls that result in only two or three strong sales leads. But according to a post by Alex Kuang on the SalesPractice blog, a lot of traction can be generated by making the most of that small success rate.
How to Use Cold Calling to Produce a Steady Stream of New Sales Leads
Posted by stepbystepmarketing.com under SalesFrom http://www.stepbystepmarketing.com 4715 days ago
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4715 days ago
I REALLY don't like advising telemarketers to cloak their return numbers so they can "get over". Use your company number (unless you're selling snake oil, in which case do us all a favor & go out of bidnid). Then, immediately identify yourself & the business you represent so there's no BS involved. Anything less is CRAP!
Duncan