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By Gareth Cartman

Would you rather add a few minutes to your day or lose a few clients? It’s a no-brainer but an unfortunate reality for sales teams in busy offices. Salespeople are naturally always-on-the-go types. They’re too busy networking to go for elevenses and might see the office CRM system as a distraction from their schedule. But it’s time sales teams realised the advantages of CRM systems and how instead of hindering them, it could in fact help them win more business.