Anyone who sells to consumers knows that it's a different game these days. Consumers talk to one another. They don't like to be preached to or interrupted and they make more informed purchasing decisions, often bypassing sales altogether, but the same dynamic is in play for business buyers too. And B2B vendors better be paying attention.
Forget B2B: Business buyers want the consumer treatment
Posted by rsmiller510 under SalesFrom http://www.citeworld.com 3826 days ago
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