Customers need things. Thank goodness for that, because if they didn't, commerce would grind to an abrupt halt, along with all salespeople's careers.
Consumers need books, TVs, furniture, education, massage, barbecue grills, security systems, trees, orthodontics, replacement windows, hair replacement, bass boats, facelifts, vacations to Italy, jewelry, and thousands of other products which we, as sales professionals, are always happy to sell to them. But when we focus on only our products, we can lose sight of the emotional foundation of these customers' needs.
Emotional Baggage: It's There, You Just Need to Find It
Posted by SkipAnderson under SalesFrom http://blog.sellingtoconsumers.com 5071 days ago
Made Hot by: SalesBlogcast on June 28, 2010 10:46 pm
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