Problem owners and solution owners tend to assess value differently. Sales needs to understand this, creating, developing, and delivering value relevant to both audiences.


Written by Mentorship4U
1038 days ago

Hello Dave, first of all thanks for posting. Second, I just read an article on top 5 things to keep in mind to catch your audiences attention when you post blogs. Congratulations, you got me with the Title..and yes I did ask, what does Dave mean.

Finally, I found your article intriguing and thoughtful. Sales is about relationships and solving problems and it is important to focus on the various stakeholders in an organization, how they perceive value/solutions and put together an optimal solution for the team.

Great read, thanks for sharing.

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