BizSugar.com › Resources › Most Common SEO Mistakes E-commerce Sellers Make

E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine.

And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s often not the case.

SEO is the fifth most effective digital marketing tool for e-commerce acquisition and retention. Social media, email marketing, and other avenues are more effective all around.

So what’s with the disconnect?