BizSugar.com › Raising Capital › The Colours of Crowdfunding

How can campaigns convert common portal users into avid supporters? When said users browse the featured projects, hundreds will likely pop-up, so what differentiates your project from all of the others? Consider the fact over 90% of shoppers assess a product’s appearance before purchase. More specifically, colour influences a customer’s decision 60-85% more than any other visual factor. When it comes to campaign design, then, you should strive to set your project apart through the use of well-chosen marketing colours.