BizSugar.com › Public Relations › Using Public Relations to Build Brand Credibility - Business Tips

For the majority of new businesses and professionals, one of the key assets they lack is credibility and authority in the marketplace. Most new businesses are (at best) a very small blip on the giant radar that is our world. As an entrepreneur, you are faced with the challenge of not only getting your brand out there in front of the eyes of the world, but also convincing your target audience to trust you, even when you may lack the capital, resources or influence of an established organization.