BizSugar.com › Online Marketing › Social Media Challenges to Overcome

Social media is no longer “new media” and social media marketing is now simply “marketing”. Promoting a business via social media has become mainstream. NOT having a social media presence is what sets your business apart from the rest, and not in a good way. Millions of people check into social media accounts on a daily basis. Sometimes on an hourly basis. It’s where the people are and it’s Marketing 101 to be where your customers are in order to capture their attention. While it may be easy to use social media for personal use, there are challenges involved when it comes to using it for business.