While social media may get all the buzz in the marketing world, when it comes to boosting ecommerce sales, statistics show that email is still more effective. Data from trade organization the Direct Marketing Association show that email outperforms social media advertising by three to one when measured in sales per advertising dollar spent. This year alone, during the key Black Friday-Cyber Monday weekend, the number of online shoppers who bought something after visiting an ecommerce site from a social networking site declined by 26 percent compared to 2011, IBM Digital Analytics Benchmark reported. On both Black Friday and Cyber Monday, “social sales” accounted for less than 0.5 percent of all online sales.


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Written by bigmoneyweb
462 days ago

Customers depend on visuals, content, and ease of navigation when it comes to shopping on eCommerce sites. As such, these elements have a substantial impact on your conversions. Yet, most eCommerce sites tend to lose their customers midway to their purchase. Engagement plateaus, interest wanes, sales don’t go through, and companies have a hard time understanding why. this article above helps you boost your ecommerce sales. thanks for sharing.



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