While social media may get all the buzz in the marketing world, when it comes to boosting ecommerce sales, statistics show that email is still more effective. Data from trade organization the Direct Marketing Association show that email outperforms social media advertising by three to one when measured in sales per advertising dollar spent. This year alone, during the key Black Friday-Cyber Monday weekend, the number of online shoppers who bought something after visiting an ecommerce site from a social networking site declined by 26 percent compared to 2011, IBM Digital Analytics Benchmark reported. On both Black Friday and Cyber Monday, “social sales” accounted for less than 0.5 percent of all online sales.
Who Voted for this Story
July 20, 2015
What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …Sponsored By Aflac
We're looking forward to some great networking and fun during the Brother Creative "Back to Business" Twitter Chat 2 … MoreMore Contributors
- Marketing Automation: Things We Can\'t Do Without in 2016
- Personal Branding: What\'s Your Online Reputation?
- Dirty Little Secrets Of Family Business Book Review
- How to Update WordPress Safely
- How To Promote Your eCommerce Store?