BizSugar.com › Online Marketing › Does a Successful B2B SEO Campaign Need PPC?

SEO and PPC serve different purposes. While they both help to improve a brand presence on a search engine results page, the nature of each strategy is very different. In PPC, you bid on keywords and pay a specific amount to the search engine every time the ad is clicked on. Once you start a PPC campaign your ad will be featured for specific keyword searches almost immediately. SEO doesn’t have the same kind of immediate gratification. SEO is a long term process to get a website featured prominently in the organic section of a search engine results page. If you’ve reached your SEO goal and have started generating quality traffic and leads organically should you still invest in PPC?