BizSugar.com › Online Marketing › B2B SEO Success Requires an Investment

If you are going to do something, you might as well do it right. Unfortunately, many B2Bs don’t see it this way when it comes to SEO. They understand that SEO has its place in the marketing mix but don’t properly invest in it. Marketing budgets can be tight and many B2Bs prefer to spend their money marketing the business in different ways. The amount of money that should be allocated towards SEO varies depending on the business, but carefully consider the behavior of your target audience members.