Here are Twenty solid facts about Word of Mouth Marketing (WOMM) collected from well reputed research journals, research institutes/organizations, work done by Marketing Gurus; that can help you a lot in understanding its significance in present day market plus you can also apply insights gained from these facts, utilizing WOMM to the benefit of your business, brand.
Word of Mouth Marketing & Services (Fact # 2)
“Customer WOM is extremely important in the case of services because they imply a greater perceived risk than do goods. Services lack the opportunity of observation and trial before a purchase and thus involve a greater risk of making a wrong buying decision. Encountering this increased risk and uncertainty associated with services, consumers seek advice from trustworthy sources before adopting a service (6).”
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Word of Mouth Marketing: 20 Shocking Facts about WOMM
Posted by Arshad-Amin under MarketingFrom http://www.easymarketinga2z.com 3148 days ago
Made Hot by: MasterMinuteman on September 16, 2015 10:06 am
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3145 days ago
3145 days ago
3145 days ago