Society and culture are becoming factors in algorithms in ways that marketers have not anticipated. It now means brands must not be on autopilot when employing algorithms for delivering customer value. To do so can put brand image at extreme risk.
The article explains how algorithms can contain bias - when left unchecked, brands can be ruined by being associated with prejudiced behavior.
Why Social History Is Important For Retail Trust - DMN
Posted by zimana under MarketingFrom http://www.dmnews.com 2265 days ago
Made Hot by: kingofcontent92 on February 17, 2018 8:23 pm
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2261 days ago
Best Premises,
Martin
2262 days ago
Btw: Do you listen to DMN podcast?
2261 days ago