How much consideration do you give to your print collateral? It's easy to get swept up in the online environment. A recent blog post from Joe Pulizzi suggests it might be time to reconsider the importance of print in your content marketing strategy.
Why Print Still Matters
Posted by globalcopywrite under MarketingFrom http://www.globalcopywriting.com 5019 days ago
Made Hot by: Small Business Manifesto on August 14, 2010 1:51 pm
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Comments
5017 days ago
Thanks for the post. I think print may be more special in the digital age precisely because it is less prevalent. But also, print can be a second step in the customer relationship, material a customer or client has requested after interacting with your digital content rather than annoying junk mass mailed to everyone's mailbox.
5015 days ago
5019 days ago
Print in the mass circulation area may be declining but for example in small business I can see it is still worthwhile. Like all mediums and tactics it gets down to what works for your business and customers.
Good article.
Susan
5019 days ago
Thanks for your advice.
Cheers,
Sarah
5019 days ago
businessavante
5019 days ago