BizSugar.com › Marketing › Why is Nobody Reading My Blog?!

A business blog can be a very useful tool in your online marketing arsenal. They are a great way to promote your business as an authority in the industry, start conversations with you consumer and other industry professionals, post company news and help with online branding and presence. Since a business blog is produced in-house, you and your marketing department (or whoever is writing the blog) have complete control over the information being produced, the writing style and tone and who the blog is trying to connect with.