My Norton Internet Security is expiring in 10 days. Today I decided to renew it for two more years, and was quite surprised that it is cheaper to open an all new subscription than to renew an existing one: $115 for renewal vs $95 for the same product (when it's a new subscription)
Why charge a loyal customer 35% more than a new one?
When Renewals Cost More Than Subscriptions: Symantec Case
Posted by prussakov under MarketingFrom http://www.amnavigator.com 4885 days ago
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4884 days ago
Crazy stuff. Has to be read to be believed!
Yoni
4884 days ago
4885 days ago
4885 days ago
businessavante