BizSugar.com › Marketing › Website Copywriting Best Practices: Insights From 70+ Business Professionals

What I said:

"An actor tries to get into the skin, into the mindset of the character. So, too, a good copywriter should get into the mindset of the persona of the target audience—feel their pain, feel their hopes, feel their joy before you ever start writing."

Read what 70+ others said.