"Stories are such a powerful driver of emotional value that their effect on any given object's subjective value can actually be measured objectively," assert Joshua Glenn and Rob Walker on their website Significantobjects.com. The entire site is home to an experiment that sets out to prove it...
Want to Increase a Product's Value by 2,706%? Give It a Story
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From http://www.inc.com 3770 days ago
Made Hot by: tiroberts on December 31, 2013 8:04 pm
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“Yes, it's quite the new term Martin. But it's been around for a while....”
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3771 days ago