BizSugar.com › Marketing › Using content as part of your sales "tool belt"

Experienced B2B sales professionals know that lead generation is a numbers game. While it would be great if every lead was responsive and willing to have a conversation about your product or service, it just doesn't work that way.

Leads are generated from many different sources and they often have varying levels of buying intent that cannot be perfectly measured, regardless of where they come from.