Turning your expertise into products is a smart small business marketing move. It frees you up from just selling your time for money and it adds an additional income stream if done properly. And who would not like that? Before you jump in there are certain steps to take and here are a few tips.
Use Your Creativity to Boost Sales & Profit
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 4666 days ago
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Comments
4666 days ago
The problem with ebooks, from my perspective (I write myself and a wife in publishing):
1) In the literary world (business, fiction, etc.) only about 1 in 30,000 manuscripts ends in publication. The review process by publishers ensures that those that get through the process are really that good (in theory). With eBooks, anyone can publish one...and now it seems almost everyone is. It means that most would not cut the grade in the publishing world.
2) Most business eBooks which I have read are simply a bunch of old blog articles cut and pasted together for a "book."
If the Ebook is a freebie on a website, there is some leeway for quality, though if someone is going to self-publish one in hopes of selling, it better be damn good...
and...CREATIVE!
Yoni
4665 days ago
Susan
4666 days ago
Do you remember if it was a blog about blogging (they only have blogging advice to sell - besides the ubiquitous ads), or about marketing, etc?
Duncan
4665 days ago
If I remember it was a blog about blogging.
Susan