BizSugar.com › Marketing › Transactional Email Checklist: Extending Transactional Email Beyond the Purchase

We’re used to getting transaction confirmation emails like those sent by Amazon. Recently, Loren McDonald advised attendees of a Conversion Academy webinar to extend beyond the purchase to include pre-purchase, post-purchase and relationship touch points. The result? More opportunities to engage prospects and customers, something Loren’s seen firsthand as the vice president of Industry Relations at Silverpop, a leading email service provider. Here are some of the key pointers he gave in his presentation and a check list of what to do in order to extend the transactional email activity you currently carry out.