According to a recent Bloomberg article, GameStop, Gap Inc., J.C. Penney and Nordstrom have all closed their Facebook storefronts over the past year. This shouldn’t be a surprise. While Facebook may be the most visited website, with 845 million members, consumers go there to hang out, not shop. Sucharita Mulpuru, an analyst at Forrester Research, refers to this as “like trying to sell stuff to people while they’re hanging out with their friends at the bar.” Full article: http://ow.ly/9cLQT
The End of Facebook Commerce?
Posted by charlesnicholls under MarketingFrom http://ow.ly 4466 days ago
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