I love great business models. Here’s a simple one, yet technically so right on many different levels.

It’s Nespresso, maker of coffee machines. My mum in UK has one and I fell in love with the taste of the coffee and the simplicity of the making of said coffee every morning when staying with my mum for a month recently. Believe me, the cafe culture we enjoy in good ol’ Wellington NZ has not yet reached Milton Keynes. The coffee in all cafes is …. blah! As I said to mother one morning after my run, “the best coffee on this trip so far is found every morning in your kitchen”. God bless the Nespresso machine.

So I decided to buy one upon my return to NZ and found myself searching on the internet. This is when I realised I love this business. Here’s why:

1. Great product – the machine range are simple, look great and...

Sponsored Content


Comments


Written by lyceum
708 days ago

As a former barista in training at my own business café, I can ensure you that it is an art to make a good cup of espresso. Nespresso has learned from the competition and the developed coffee culture.

Personally, as a tea enthusiast, I want to create a sassy business model for tea drinkers. You will not be locked in as with the capsules, but you will feel the bond due to the personalization of your drinking ritual.



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Carol Amato @Carol_Amato_ Brings Experience to Business

Carol Amato launched her business career the old fashioned way, starting from the ground up. Right out of high … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?