BizSugar.com › Marketing › Seize This Day: Customer Service Begins In The Sales Call

Customer service is the thing that will set you apart AND can make or break your business. Recently I was referred to a provider for a service I need in my business. Because it was a referral I was very excited to meet with them. In the sales appointment I explained what I needed and sat through a demo of the product. It looked good, though I was trying to figure out how it would fit. The sales manager, who was leading the appointment, went over the cost structure and I wrote it down. It all sounded great.