BizSugar.com › Marketing › Sam Mallikarjunan of HubSpot: 60 Percent of Marketers Still Don\'t Measure Their Marketing in Any Way

Sam Mallikarjunan, Principal Marketing Strategist at HubSpot and editor of ThinkGrowth.org, discusses how the site differs from the content HubSpot is best known for, why they built the site on Medium and how it’s helping them compete with established management brands like Harvard Business Review and MIT Sloan, the role “skimmable” content and audio podcasts is playing in reaching execs, and how even in today’s digital marketing world most marketers still aren’t measuring the impact of their activities on ROI.