This time last year, marketing strategists and bloggers declared 2013 the “year of real-time marketing.” These marketers felt vindicated when Oreo famously reassured everyone that we could still “dunk in the dark” when the lights when out in the stadium during Super Bowl ’13. The reaction to the real-time social media campaign received an extraordinary amount of attention throughout the year and fueled many attempts to emulate the success of this program.

Sponsored Content


Comments


Written by tiroberts
184 days ago

I think that this is a really informative piece and that both methods are effective in their own right.



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Benjy Portnoy @SmallBizElevatr Shares Sweet Solutions

Benjy Portnoy's first business was a little candy stand he set up when he was five to sell left over candy bars to … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!