This time last year, marketing strategists and bloggers declared 2013 the “year of real-time marketing.” These marketers felt vindicated when Oreo famously reassured everyone that we could still “dunk in the dark” when the lights when out in the stadium during Super Bowl ’13. The reaction to the real-time social media campaign received an extraordinary amount of attention throughout the year and fueled many attempts to emulate the success of this program.


Written by tiroberts
1424 days ago

I think that this is a really informative piece and that both methods are effective in their own right.

Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Frederique Murphy: BizSugar Contributor of the Week

Frederique Murphy has wanted to have her own business since she was 11 years old. Back then she was given a … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
Share your small business tips with the community!
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!