This time last year, marketing strategists and bloggers declared 2013 the “year of real-time marketing.” These marketers felt vindicated when Oreo famously reassured everyone that we could still “dunk in the dark” when the lights when out in the stadium during Super Bowl ’13. The reaction to the real-time social media campaign received an extraordinary amount of attention throughout the year and fueled many attempts to emulate the success of this program.

Sponsored Content


Comments


Written by tiroberts
99 days ago

I think that this is a really informative piece and that both methods are effective in their own right.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Meet Ronika Khanna: BizSugar "Contributor of the Week"

Did you ever feel unfulfilled in your job and as if life could be offering you more. These are the exact … More
Editor's Picks

Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!