During her nearly nine years at Google, Arielle Jackson managed product marketing for Gmail, Docs, Calendar and Voice. She then moved on to Square, where she led go-to-market plans for new hardware products like the Square Stand. At Cover, she put everything she learned to work to help make the product uniquely valuable. Today, she does the same as an advisor to multiple startups.
In this exclusive interview, Jackson shares exercises entrepreneurs can use to nail their product positioning, develop the right assets (including a name that strikes the right chord), and make a stunning first impression on the market — whether they’re launching a new feature or an entire company.
Positioning Your Startup is Vital — Here’s How to Nail It
Posted by CateCosta under MarketingFrom http://firstround.com 3506 days ago
Made Hot by: OpenSourceMedia on September 25, 2014 2:05 pm
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