Personalizing Your Brand: A Step-By-Step Guide

Posted by ivanpw under Marketing
From http://www.noobpreneur.com 3835 days ago
Made Hot by: SJC on October 31, 2013 11:56 am

Here are the first five steps to create a memorable, lasting brand around your company that will set you apart from the competition.

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Comments

Written by lyceum
3822 days ago

Ivan: Cheers to that! :)

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Written by lyceum
3823 days ago

Ivan: That could be an option. I wonder if Coca-Cola will talk with Gary Vaynerchuck then? ;)

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Written by ivanpw
3822 days ago

LOL - Coca-cola will benefits greatly, IMO: Consulting with Gary V for winery business and social media campaign - why not?

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Written by lyceum
3826 days ago

Ivan: Thanks for the link. I look forward to read it! It is an interesting case how Coca-Cola acquired Honest Tea and how they have been working with their customers and tea ambassadors!

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Written by ivanpw
3825 days ago

Yes - perhaps they will get into winery, too? :)

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Written by lyceum
3826 days ago

Ivan: I understand what you are saying and agree with you. The question is what is driving them at Coca-Cola?

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Written by ivanpw
3826 days ago

Martin,

I'm not sure (need to Google that :D) - but this is an interesting read : http://www.forbes.com/sites/avidan/2013/10/07/just-how-does-coca-cola-reinvent-itself-in-a-changed-world/

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Written by lyceum
3829 days ago

Ivan: You are right about that! Do you think that the leadership of Coke has found their "why"?

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Written by ivanpw
3827 days ago

I think so - unless they gamble with 800+ brand variations of Coca-cola worldwide :)

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Written by lyceum
3829 days ago

Ivan: Which brand would you say is the most personalized in the business world?

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Written by ivanpw
3829 days ago

Coca-cola is one of the best :)