BizSugar.com › Marketing › New Brands: How You Can Benefit From "Clean Slate" Brands

Conventional wisdom has always been that it’s hard to bring a new product to market because consumers have an inherent preference for the familiar. Humans are hard-wired to resist change, because in our caveman days, change meant danger. So whether they’re buying toilet paper for the bathroom or telemarketing services for their business, most people stick with brands they already know versus unknown new brands.