Marketing To Women Is More Important Today

Posted by jsternal under Marketing
From http://www.understandingmarketing.com 1029 days ago
Made Hot by: on July 29, 2009 9:57 am

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you'll learn why in a few moments).

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Written by ShawnHessinger
1027 days ago

There may be some value to this analysis but ultimately I think much gender-based evaluation is, like other demographics, somewhat flawed. There's a danger inherent in believing you understand any demographic, including one you belong to, well enough to know what people within that demographic want and, it seems to me, an even greater danger in presuming all those belonging to a demographic want the same thing.

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