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In this video, part of a series called "Who Pops Your Popcorn", business consultant Rod Alan Richardson of www.rodalan.com gives a wonderful overview of marketing for small business. In the interview, Rod insists that marketing is particularly important in small business where, he says, there is no room to delegate the responsibility to someone else. In such a scenario, Rod argues that a small business owner's ability to market is perhaps the most important factor determining the venture's success. There are also lots of other inspiring observations in the interview including Rod's ideas about leveraging marketing channels for your business and determining who you are marketing too.