When did 'what you stand for' become so complex? Albert Einstein said: “If you can’t explain it simply, you don’t understand it well enough". Why is it we have allowed this level of complexity to enter the business vocabulary when it is the simple definitions that are so often the strongest? It is apparent the KISS acronym (Keep It Simple Stupid) has long been disregarded in the world of brand articulation.
KISS: What Does Your Brand Stand For?
Posted by
executionandstrategy under Marketing
From http://www.executionandstrategy.com 4198 days ago
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