BizSugar.com › Marketing › It’s Not “What” You Sell, It’s the Story Behind “Why” You Sell

For many businesses, “what” is sold is the central message behind their marketing over “why” they sell it.

You may have an amazing product or service, but if:

• You’re struggling to connect with your prospects
• You feel pushback from your prospects
• You can sense they are not interested even though they initiated
• You get readers but no takers

It is likely because you are giving them information overload without the relational connection required to spur an emotional connection.