BizSugar.com › Marketing › Ignore Your Best Customers… One Key To Making This Killer Clearance Sale Go On… and On… and On…

What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year.

The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It happens every single time. Right now, at the height of your sale season, you want to totally ignore them.
You hear me right…. completely IGNORE your best customers. Most don’t really care about a sale. They want your new stuff. Your best stuff. Call them about that.