As a director of content marketing for a digital agency, I’ve noticed a pattern as we bring on new clients: Their brands aren’t as strong or as differentiated as they should be. In addition, most of them do traditional product-centric versus customer-centric communication. Their customers have changed, but they haven’t.
How to Use Content Marketing to Enhance Brand Perception
Posted by Liz_062 under MarketingFrom http://contentmarketinginstitute.com 2719 days ago
Made Hot by: profmarketing on November 17, 2016 11:23 am
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