On average, 8 out of 10 people will read your headline but only 2 out of 10 people will go on to read your copy. You’re surprised. I can tell. But it goes to prove that every piece of marketing collateral, online or offline, needs a headline.
If you think you can skip it, think again.
How to ensure your copywriting is read by 8 out of 10 people
Posted by copywritematters under MarketingFrom http://www.copywritematters.com.au 4257 days ago
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