BizSugar.com › Marketing › How to Effectively Repurpose Old Content for your Business

Content creators are aware that not all of their posts are going to receive the same amount of traffic or engagement. There may only be a handful of posts that get a large number of views. Maybe those posts were targeting low competitive keywords, or the topic was trending. Whatever the reason may be, you should maximize the opportunity by repurposing that content to create more popular ones.