BizSugar.com › Marketing › Here’s Why MarTech Needs Some New Metrics

Once upon a time, a business sold a product — often a physical product — to a customer. That was a completed sale, concluding a marketing and sales effort.

Nowadays, thanks to technology — and especially the Net and related marketing technology — pre-sale is a journey, the sale is the beginning, and post-sale is the relationship. It’s not a hand-off but a handshake, and one question is whether marketers’ metrics have kept up with this evolution.