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Great Storytelling is About the Brand Experience, Not Your Product -

Posted by mapleleafmark under Marketing
From https://www.markevans.ca 1418 days ago
Made Hot by: bloggerpalooza on June 23, 2020 10:24 am

Storytelling is how companies connect their products to customers. It's not about the product's features or prices but the experience it delivers.

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Written by lyceum
1412 days ago

Mark: It is a great storytelling by Mercedes Benz. "Believe in herself."

- 0 +

Written by lyceum
1412 days ago

Mark: What if the product or service is very linked together with the brand experience? Have your read Guy Kawasaki's book. Enchantment, and Donald Miller's book, StoryBrand?

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