By Sandra Hennessy
For a long time now we have been preaching the need to focus on the user and NOT the search engine when structuring and creating content for your website. User Optimization: It’s people who buy products and take in information at the end of the day and you must ensure your site is optimized for them to do just that.
Search Engine Optimization has served us well and will no doubt continue to do so but it’s crucial we open our minds to the value of user optimization (or as I term it, User Optimization). From targeted content to analysis of existing data, there’s a lot we can do for our online visitors and customers.
Good Bye Search Engine Optimization, Hello User Optimization!
Posted by Sian Phillips under MarketingFrom http://tweakyourbiz.com 4045 days ago
Made Hot by: fundpr on April 6, 2013 8:23 am
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