Fracking is to energy extraction what data mining can be to your customer’s lifetime value to your business. Fracking works nicely as a metaphor for any business, large or small, that wants to leverage their existing customer base and extract the maximum revenue, traffic, or profitability from their own existing assets.
Fracking Your Customer Base
Posted by crowdSPRING under MarketingFrom http://blog.crowdspring.com 3917 days ago
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